Lagerbox – The Market Leader in Storage

The Challenge

Lagerbox, one of the leading self-storage providers in the DACH region, faced the task of strengthening their online presence and generating qualified leads. Competition in the storage industry was intense, and potential customers were increasingly searching online for storage solutions.

Our Strategic Approach

We developed a comprehensive digital marketing strategy that combined Google Ads, SEO optimization, and technical improvements. First, we analyzed Lagerbox's target groups: individuals during moves, companies with seasonal storage requirements, and e-commerce retailers.

Google Ads Campaign Optimization

We restructured the Google Ads campaigns, focusing on high-converting keywords like 'rent storage', 'self storage', and local search queries. Ad copy was made more emotional, emphasizing security, flexibility, and easy booking. Learn how these proven Google Ads strategies can work for your company too.

SEO & Content Strategy

In parallel, we optimized the website structure for better search engine rankings. New landing pages for different storage sizes and local locations were created. A content hub with guides on moving and storage positioned Lagerbox as experts in the industry. Want to know how corresponding SEO measures can improve your website visibility?

Technical Optimizations

Website performance was improved through loading time optimization and mobile adaptations. A new booking system simplified the reservation process and significantly reduced abandonment rates.